I met Werner during my time with RB in South Korea, where he was responsible for the cost-saving program aptly titled "Squeeze". It should be noted RB is a recognized world class leader in the systematic removal of non value added cost, and Werner was a critical player on a global scale. The newly acquired Korean company was unprepared for this novel approach to reduction of costs. Werner took the involved managers by the hand, trained-filled the gaps, and delivered well above the set targets (which at the time seemed impossible). Cost was removed throughout the entire supply chain. By reinvesting from cost to value added brand building, the company was able to reverse declining market shares and strengthen its grip over key strategic markets. I would recommend Werner to any company hoping for a professional driven approach to strategic cost-cutting.
Owner of MX4 Marketing
Formerly: Vice President Marketing, Household at Reckitt Benckiser USA