By clicking on the link below, you can download a one page executive summary of WR-ICON’s concept, which is to be implemented in large groups, and leads to significant multi million cost savings on product design and conversion costs.
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Testimonials
I worked with Werner when I was Marketing Director ANZ at Reckitt Benckiser. This was a huge and complex business with over 400 SKUs and one of my projects was to identify efficiencies that would drive gross margin expansion. The concept of using Marketing as lead department in partnership with Supply teams was to ensure product changes did not impact the customer or consumer.
David Armstrong, Area Director Europe at Reckitt Benckiser
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